How To Get Maximum Value From Your Ad Agency -- part 9 of 9

9. What to do if you want to continue working with your agency.

When things are going right, you might want to contiue your relationship. Know that storminess happens in the best of relationships. Keep cards on the table. Communicate with your agency. Let them know what they're doing right. Let them know what results you're getting off their efforts.

Always bear in mind that it's always a two-way street. What's working for you needs to work for them. And vice versa.

Communication is the key here.