How To Get Maximum Value From Your Ad Agency -- part 4 of 9

4. Agencies are very happy to fire clients. Having cash flow is not the same as making a profit.

We all want to work wisely and productively together. Bearing in mind that we're professionals is a good way of keeping that objective on the table.

Money is also trivial. In most cases, ad agencies look for clients who pay realistic amounts of money for services rendered. They also look for multiple clients. If a client wants an agency to be dedicated to them exclusively, they really need to consider having an internal department doing that work.

Just cos you're paying, doesn't mean we're hopping around on the end of a piece of string.