How to Unleash Your Creativity: For Profit & Gain

A seminar for you to free your inner creativity asnd apply it to the world around you.

Tuesday, February 14, 2006

How To Get Maximum Value From Your Ad Agency -- part 5 of 9

5. Bring your agency into things VERY early on in the process, so that we can share our thinking with you, and so that we can plan our time.

The more lead time we have, the better result you'll get. Many clients THINK that they're giving their agency a reasonable lead time. But they can always involve the agency earlier in the process.

As soon as you even START thinking about a project, bring the agency into that thinking.

Do this via email. Meetings are not productive for this, unless they're formal brainstorms. And brainstorms are billable. Our expertise is at your disposal. But it's serious expertise built up over years. So we're going to charge you for it.


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