How To Get Maximum Value From Your Ad Agency -- part 8 of 9

8. What to do when your ad agency doesn't want to work with you.

There will be times when you find that your ad agency no longer wants to work with you. This could come about for many reasons.

One reason could be that you're simply a horrible client. You give unrealistic deadlines. You make unrealistic demands. You ask your agency to do unethical work. You ask them to do work that is not in your best interests.

Another reason could be that you've outgrown your agency. Perhaps your business has grown to a size that the agency can't cope with.

Yet another reason might be that your business has remained small. You're not able to pay a realistic amount for the services your ad agency is providing.

Another reason might be that the agency has picked up business that is a conflict in interest with yours.

Whatever the reason, sometimes a divorce is necessary.

All parties need to get together and chat, and then go separate ways, with all outstanding work either dealt with or delegated. Often, the agency leaving the client will have recommendations of other agencies who might be more suitable.